阿里推出特价版淘宝对抗拼多,你怎么看

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价值兄认为,阿里推出淘宝特价版,除了PK拼多多外,还有重新找回女生们喜欢的9块9淘宝这个当年曾经风靡一时的优秀购买方式。这会让更多女生们喜欢淘宝。具体理由如下:

阿里推出特价版淘宝对抗拼多,你怎么看-第1张图片-旺哥开店网

1.马云亲自督战,淘宝特价版发布如临大敌一般。今日晚间,在阿里巴巴杭州总部,又一款女生购物神器——淘宝特价版APP上线了。为此,阿里巴巴董事局主席马云甚至亲自来到淘宝特价版上线现场,督战这款新App的发布。据现场曝光的照片来看,马云在众多技术人员的陪同下非常兴奋,相关人员也是如临大敌一般,看来马云对于淘宝特价版的重视程度可见一斑。

阿里推出特价版淘宝对抗拼多,你怎么看-第2张图片-旺哥开店网

2.不止瞄准拼多多,淘宝特价版的目标至少两个。据价值兄发现,淘宝特价版非常针对对手拼多多,此外还延续了淘宝曾经的特点。打开淘宝特价版App,我们可以看到其重点宣传版本为9块9包邮,这也是淘宝这款购物神器在女生们中非常痴迷的一种特价活动,但是目前在手机淘宝上已经很难找到了。因此,有人士分析,阿里巴巴上线这款淘宝特价版APP,目的主要有两个:第一,重拾手机淘宝在女生消费人群中特价购物的形象,尤其是9块9包邮这种女生们最喜欢的方式;第二,阻击对手拼多多,继续巩固自己在电商领域霸主地位。拼多多的成功是借助腾讯的社交基因实现的爆发。这款社交电商产品通过微信,触及到了淘宝需要花费更多成本才能触及到的用户。可以说,拼多多是用社交实现了电商的目标,与淘宝和阿里的电商到社交反方向但却也获得了成功。阿里系显然不会坐视不理。

淘宝商品如何同步进淘宝特价版

咨询记录 · 回答于2021-10-31

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标签: 淘宝特价版和淘宝销量同步吗

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